Product branding is the most crucial type of branding for any company. Product is the main item used by the end customer. Hence, proper branding along with packaging is very important. Branding does not mean you are just putting a nice logo. It means that you are giving out your company message to people outside.
Not only this will attract your potential customers but also it will help you set a company image. Furthermore, you are also stating your company mission and reliability to people who are just your audience.
Since product branding is an overall marketing, you must customize it as per the nature of the product inside the box. Most of the companies these days are going with printed bags to attract customers and initiate impulse purchase.
Why is it important for environment friendly company?
Product branding is the what the customer sees first while buying. Whether the person is buying it from the retail shelf or online, it is a strong way of delivering a message. Companies which are environment friendly needs a tailor-made approach to communicate themselves to their defined customers.
Every small detail has to be taken into account before formulating the final thing. This will make them credible in front of their customers. Starting from tagline to colours, to box material everything needs proper planning.
How to Create an Environmentally Friendly Brand?
Most of the time eco-friendly businesses tend to fail in communicating the brand message properly. Not only it should have a proper reach but also it should be appealing to the customers. Needless to say, you need to do a lot of brainstorming in order to create the final one. Consistency is the key towards eco-friendly branding. Let us check how we can do it:
While designing product branding, you must always go with environment friendly materials. Here is a list you can start with:
This is one of the common types of branding and also one of the conscious materials that depicts eco-friendly status of a brand. Moreover, they are cheap to get it done in bulk from any packaging vendor.
Also, if you want a splash of colour, it can also be done. However, while deciding on the colour do not forget to associate it with the logo colour. Either you can go for contrast colours or you can also go for neutral shades.
Reusable tote bags are the ultimate thing a company can make in order to promote them. Since it is made up of cloth material, without any doubt it is eco-friendly. On the other hand, customer tends to reuse them for grocery shopping and laundry. This means, your company packaging with your logo is grabbing more eyeballs than just the end buyer.
Giving out the message
While designing the packaging you must not forget to put the eco-friendly logo sign at the back of the box. You can also give a short message about the company inside the box. This will help the customer know more about your company.